NEWS

MARKETING PUBBLICITÀ CRM SALES 

News Archive

Advertising Spending Italy September 2017

  • Advertising investments in Italy referred to September 2017 divided by sector and medium according to Nielsen data.

Advertising Spending Italy September 2017

The first nine months of 2017 are marked by declining advertising spending compared to the previous year, down by -3.3% over the same period of 2016.

By analyzing the month of September 2017 you can see how some media indicate a decrease:

The Outdoor shows a variation of -16.7% and represents the average most affected by this contraction. Following are the Newspapers (-9.9%), Periodicals (-6.3%), Direct Mail (-5%), TV (-2.7%) and Cinema (-2%).

The average recorded growth rate is the GO TV (+ 14.5%) followed by Radio (+ 4.2%) and the Internet.

The goods sectors with the largest market share are games and school articles (+ 40.9%), household appliances (+ 31.7%) and industry and construction (+ 14.1%); The largest decrease was recorded in the following areas: Toiletries (-16.1%), media and publishing (-12%), finance and insurance (-10.7%), distribution (-10.6%) and services professional (-9.1%).

E-Business Consulting, a web agency specializing in Digital Marketing, is able to plan ad hoc online advertising campaigns for any market segment by providing the customer with expertise within Google's Email Marketing, Mobile Marketing, Adwords and Lead Generation.

OUR CUSTOMERS