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Advertising Spending Italy January 2018

  • Advertising investments in Italy referred to January 2018 divided by sector and medium according to Nielsen data.

Advertising Spending

2018 is marked by advertising expenses, which increased compared to the previous year, with an increase of +2.6%, equal to about 14.3 million, considering the entire perimeter of web advertising.

Analyzing the month of January 2018 we can see how some media in particular show a growth compared to the same period of 2017: Go Tv (+29.6%), Cinema (+26.6%), Outdoor (+21.2%) and Transit (+12%). On the other hand, the average which is once again registering a rapid decline is the Press: newspapers start the year with a decline of 7.8% while magazines have risen by 16.6%.

With regard to the sectors of investment in Appliances and Industry/Construction/Activities there is a decidedly positive sign (respectively 78.6% and 72.7%) together with Informatics/Photography (52.1%). A negative halo instead involves Moto/Vehicles with a -31.3% and Professional Services with a -17.5%.

In the same period, in 2017 the sectors that had the greatest increase were Alimentari and Automobili that recorded a variation of +4.1% and +3.9% respectively compared to 2016; the greatest decrease, however, was marked by the following from the sectors related to Appliances, Finance/Insurance, IT/Photography and Telecommunications.

The consolidated data for the first quarter of 2018 will be of great importance to analyze and evaluate the trend of this new year.

E-Business Consulting S.r.l. is able to plan ad hoc online advertising campaigns specifically for any market sector, providing the customer its expertise in Email Marketing, Mobile Marketing, Google AdWords and Lead Generation

 

 

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