NEWS

MARKETING PUBBLICITÀ CRM SALES 

News Archive

Total Adv Spending March 2019

  • The data relating to advertising investments in Italy for the period January - March 2019 have been published. There is a decrease of -0.2%

Total Adv Spending March 2019

 

March 2019, in the field of advertising investments, closes with a decrease of -0.2%

If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -3.5%.

Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +20.8%, followed by Digital with +3% and Radio with +0.4%. The means, however, which continue to suffer a decline are Magazine with -13.1%, Quotidian with -12.2% and Outdoor with -7.2%

As for the investment sectors, those with the highest percentages according to Nielsen data for the first three moths of 2019 are Informatics/Photography +99.2%, Domestic appliances +26.3%, finance and insurance +25.6%. On the decline we find industry and construction -27.6%, Home -22.5% and Toiletries -22.4%

E-Business Consulting, a web agency specialized in Digital Marketing, is able to plan online advertising campaigns specifically for any market sector, providing the customer its expertise in Mobile Marketing, Google AdWords and Lead Generation, fundamental techniques in this digtal world.

OUR CUSTOMERS