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Total Adv Spending May 2019

  • The data relating to advertising investments in Italy for the period January - May 2019 have been published. There is a decrease of -0.7%

Total Adv Spending May 2019

May 2019, in the field of advertising investments, closes with a decrease of -0.7%.

If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -4%.

Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +25.2%, followed by GoTv with +10.1% and Radio with +2.2%. The means, however, which continue to suffer a decline are Magazine with -15.4%, Quotidian with -10.6% and Outdoor with -4.7%.

As for the investment sectors, those with the highest percentages according to Nielsen data for the first four moths of 2019 are Informatics/Photography +59.8%, Free Time with +19.2%, finance and insurance +11%. On the decline we find Toiletries -22%, Home -18.8% and Communication -18.6%.

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