July 2019, in the field of advertising investments, closes with a decrease of -1.6%.
If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -5.9%.
Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +23.6%, followed by GoTv with +8.4% and Radio with +2.1%. The means, however, which continue to suffer a decline are Magazine with -14.7%, Quotidian with -10.3% and Outdoor with -6.8%.
As for the investment sectors, those with the highest percentages according to Nielsen data for the first seven moths of 2019 are Informatics/Photography +34.5%, Free Time with +7.2%, professional services +5.3%. On the decline we find Telecommunications -20.6%, Toiletries -19% and Buildings -14.9%.
E-Business Consulting, a web agency specialized in Digital Marketing from 2003, is able to plan online advertising campaigns specifically for any market sector, providing the customer its expertise in Mobile Marketing, Google Ads and Lead Generation, fundamental techniques in this digtal world.