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Total Adv Spending July 2019

  • The data relating to advertising investments in Italy for the period January - July 2019 have been published. There is a decrease of -1.6%

Total Adv Spending July 2019

July 2019, in the field of advertising investments, closes with a decrease of -1.6%.

If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -5.9%.

Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +23.6%, followed by GoTv with +8.4% and Radio with +2.1%. The means, however, which continue to suffer a decline are Magazine with -14.7%, Quotidian with -10.3% and Outdoor with -6.8%.

As for the investment sectors, those with the highest percentages according to Nielsen data for the first seven moths of 2019 are Informatics/Photography +34.5%, Free Time with +7.2%, professional services +5.3%. On the decline we find Telecommunications -20.6%, Toiletries -19% and Buildings -14.9%.

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