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Total Adv Spending February 2019

  • The data relating to advertising investments in Italy for February 2019 have been published. There is a decrease of -0.1%

Total Adv Spending February 2019

February 2019, in the field of advertising investments, closes with a decrease of -0.1%.
If We excluded Nielsen estimate on search and social network, and the OTT (Over The Top) the trend of this period closes with -3.6%.

Analyzing this period, we note how some assets have undergone an increase in trend. In the first place we find Cinema with +17.9%, followed by Direct Email with +3% and Digital with +2.6%. The means, however, which continue to suffer a decline are Quotidian with -13.6%, Magazine with -6.9% and Outdoor with -5.4%.

As for the investment sectors, those with the highest percentages according to Nielsen data for the first two moths of 2019 are Informatics/Photography +234.9%, Domestic appliances +56.8%,  finance and insurance +23.4%. On the decline we find industry and construction -34.1%, institutions -28.2%, Home -28%.

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