Audiweb published data related to internet active users in May 2012 in Italy. The research shows 28,1 million Italians who logged at least one time per day, with an increase by +5,1% compared to the last year.
Grows by +8,1%, compared to May 2011, the average daily audience, reaching 14,2 million users. On the other hand, time spent online per person decreases to 1 hour 19 minutes, as the number of pages seen does, to 140 (versus 155 pages in May 2011). This could depend by a growth in internet users navigation competence, finding more easily information requested in less time and opening less pages with a content responding to their queries of research.
Among the population of internet users, percentage of men and women is stable, respectively 55% and 45%. People aged between 35 and 54 years old are the ones more connected online, 49,3% of women and 45,9% of men. Young people between 18 and 24 years old represent only 9,6%, but they are users who stay more online, about 1 hour and 33 minutes and who visit more pages (179). This could depend by a more recreational and social use of the internet, instead of a more functional one just to find information searched.
Looking at the geographical distribution of internet users in Italy for May 2012, South and the Islands still appears to be the area with the highest number of active users (30,5%). North West (29,6%), Central Italy (17,2%) and North East (15,9%) follow.
Finally, analyzing internet usage, we can see an homogeneous presence online during the average day. The maximum peak is in the evening, between 6 and 9 pm, with 7,2 million users online.