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Internet in Italy 2012

  • Audiweb published some data on Internet use in Italy in 2012

According to Audiweb research  in December 2012 in Italy, active users who monthly browse from a PC increased 6,3% (nearly 29 million active users in December), those who access the internet  through tools such as smartphones or tablet arrived at about 23 million growing 25% last year. As for the users connected to the Internet, in December 2012 they exceeded 41 million, an increase of 6,1% compared to December 2011.

As regards the activities carried out online, comparing December 2011 with December 2012 data, at first and second place we find research (more than 26 million unique users in the month of December) and general portals. Then member communities (social networks, blogs, etc. ..) with nearly 25 million unique users in December 2012, online videos (+10%, 21.5 million), email (8,6%, 19.5 million), Internet tools (+8,8%), research tool (+7,6%) and mass merchandiser with over 16 million users and the highest growth rate compared to December 2011 (+12,4%).

This shows the growing interest in Italy for ecommerce, which is also confirmed by the increase of traffic on the sites ads and online auctions (+17,9%), coupon sites and rewards (+10,6%), or directory and guide to online shopping (+11,9%).

Regarding the tourism sector according to the data of the Consumer Confidence Q4 2012 on Christmas 2012, there was an increase of 18,3% of hotels and hotel reservations websites, 10,4% of "online travel agencies" and 6,6% of the airlines websites.

These data indicate the potential that lnternet now offers to those who want to be market leaders.

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