Unique users who are connected to the Internet at least once in May 2017 are 30,4 million with an average of 57 hours and 46 minutes of navigation per person. Analyzing the average day rate, the total audience is 23.3 million users, connected for 2 hours and 26 minutes.
With regard to the demographic profile of Italians connected during May 2017, on the average day, 42% of men (11,5 million) and 42,7% of women (11,8 million) have been online since two years in on. From a geographical point of view, the northwest region records a higher penetration level with 47,3% of the population aged two years online for the average day.
Most of the total time spent online during the month of May 2017 was generated by a mobile internet browsing with 2 hours and 11 minutes averaging per person per day against an average of 1 hour and 6 minutes on average per person per day Spent in front of the PC: this figure highlights the importance that users attach to smartphones and tablets and the time they are dedicated to these devices.
With regard to consumer data in May, 93.8% and 93,9% Generalist Sites are ranked first with 90,9% of online users. Following are the Social Network with 85,8% of users and almost 16 hours per person. Other categories include Videos/Movies with 83% of online users, E-Mail (75,7% of online users) and News (67,5% of online users).
E-Business Consulting, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.