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Internet Audience in May 2011

  • Audiweb published details of internet audience in May 2011

In May 2011, active users who connected to internet at least once time from their computer are 26,8 million, with an increase of  12,4% compared to May 2010.

Compared to 2010, online audience per day grew by 12,8%, reaching a mean of 13,2 million of users: among the population, adults 18-24 years are the most connected (10,5% of active users on an average day).

Among population, 7,4 million of men are connected  (27% of  active users), increasing by 11,8% in a year: in particular, they are men of 35-54 years (46,6% of active users on an average day). Instead, 5,8 million of women are connected (21,2% of active users): among them, 46,3% are 35-54 years old women.

The average time per day dedicated to navigation reduces by 16,3% (from 1 hour and 32 minutes in May 2010 to 1 hour and 17 minutes in May 2011). Also, the number of pages viewed by user reduces by 9,4%: from 171 pages viewed in 2010 to 155 in 2011.

The peak of users connected is in the time slot from 3.00 p.m. to 6.00 p.m. (51,9% of active users) and then the distribution progresses from 51,7% of active users in 6.00 p.m - 9.00 p.m. slot, to 50,5% in 12.00 a.m. - 3.00 p.m. time slot and finally 44,5% of active users in the time slot 9.00 to 12.00 a.m..

On an average day, in the North-West 4 million users are active (30,1% of the reference population), 2.15 million in the North-East (16,3%), 2,3 million in Central Italy (17,4%) and 4,1 million in the South and Islands (31,1%).