In May 2011, active users who connected to internet at least once time from their computer are 26,8 million, with an increase of 12,4% compared to May 2010.
Compared to 2010, online audience per day grew by 12,8%, reaching a mean of 13,2 million of users: among the population, adults 18-24 years are the most connected (10,5% of active users on an average day).
Among population, 7,4 million of men are connected (27% of active users), increasing by 11,8% in a year: in particular, they are men of 35-54 years (46,6% of active users on an average day). Instead, 5,8 million of women are connected (21,2% of active users): among them, 46,3% are 35-54 years old women.
The average time per day dedicated to navigation reduces by 16,3% (from 1 hour and 32 minutes in May 2010 to 1 hour and 17 minutes in May 2011). Also, the number of pages viewed by user reduces by 9,4%: from 171 pages viewed in 2010 to 155 in 2011.
The peak of users connected is in the time slot from 3.00 p.m. to 6.00 p.m. (51,9% of active users) and then the distribution progresses from 51,7% of active users in 6.00 p.m - 9.00 p.m. slot, to 50,5% in 12.00 a.m. - 3.00 p.m. time slot and finally 44,5% of active users in the time slot 9.00 to 12.00 a.m..
On an average day, in the North-West 4 million users are active (30,1% of the reference population), 2.15 million in the North-East (16,3%), 2,3 million in Central Italy (17,4%) and 4,1 million in the South and Islands (31,1%).