More than 36,9 million Italians in March 2011 claim to have Internet access from anywhere, with an increase of 11,1 % compared to March 2010, and 10,7 on an annual basis.
The average daily time dedicated to navigation reduces to -13,9 % and also reduces the average daily page views per user -3,1% which indicates a growing competence in the use of digital media.
The online audience in the average day grew by 14,6 % that reach an average of 13,3 million user, particularly among adults 25-34 years (34,7 % of active users on an average day) and between 35-54 years (34,6%). The age range of users between 18-24 years has a weight of 30,8%.
In March 7,5 million of men and 5,8 million of women are connected to the internet on an average day, particularly in the age group between 35-54 years (46,2 % men and 48,3 % among women) and 25-34 years (18,3% men and 23,1% among women).
The distribution of the use of the medium presents significant data in the first part of the day, with 5,8 million active users between 9:00 and 12:00, confirming the afternoon slot as the prime time of the Web for this month.
Infact, from the time slot between 12:00 and 15:00 there are 6,9 million active users reaching a peak of 7,2 million active users between 18 and 21.
Active users are on an average day 4,0 million in the North-West (30,6% of the reference population), 2,2 million of the North-East (16,8%), 2,2 million of Central Italy (17,1%) and 4 million of the South and Islands (30,6%).