Unique users connected to the Internet at least once in the month of February 2015 are 28,4 million with an average time of browsing of 44 hours and 50 minutes per person. If we analyze the data by the average day, we can see that the total audience amounts to almost 21,9 million users, connected for 2 hours and 2 minutes.
As for the audience from mobile devices during the period of February 2015, we can see that there are 20,3 million unique users monthly connected to the Internet, from the age group which goes from 18 to 74 years, with an average time of 39 hours and 44 minutes per person. The users connected by smartphone of tablet on the average day are 17,6 million with an average browsing time of 1 hour and 38 minutes per person.
The majority of the total time spent online during the month of February 2015 was generated by an Internet surfing from mobile with 17,6 million unique users in the average day, against 12,9 million unique users from PC: this data shows the importance that users give to smartphone and tablets in their life and the time they devote to these devices.
If we make a distinction based on gender, the analysis shows that, on the average day, men online from mobile are 9,1 million and women online are 8,4 million and, with 1 hour and 47 minutes, they spend more time online from mobile devices than men.
The age group 18 to 34 years confirms a high use of the Internet from Mobile, specifically the age group which goes from 18 to 24 years is 2,7 million and 25-34 years are 4,3 million.
E-Business Consulting, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.