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Internet Audience December 2014

  • The data about Internet users from pc and mobile in December 2014 are available

Unique users connected to the Internet at least once in the month of December 2014 are 28,9 million with an average time of browsing of 44 hours and 43 minutes per person. If we analyze the data by the average day, we can see that the total audience amounts to 21,7 million users, connected for  1 hour and 55 minutes.

As for the audience from mobile devices during the period of December 2014, we can see that there are 20 million unique users monthly connected to the Internet, from the age group which goes from 18 to 74 years, with an average time of 42 hours and 27 minutes per person. The users connected by smartphone of tablet on the average day are 17,3 million with an average browsing time of 1 hour and 35 minutes per person.

The majority of the total time spent online during the month of December 2014 was generated by an Internet surfing from mobile with 17,3 million unique users in the average day, against 12,5 million unique users from PC: this data shows the importance that users give to smartphone and tablets in their life and the time they devote to these devices.

If we make a distinction based on gender, the analysis shows that, on the average day, men online from mobile are 9 million and women online are 8,2 million and, with 1 hour and 44 minutes, they spend more time online from mobile devices than men.

The age group 18 to 34 years confirms a high use of the Internet from Mobile, specifically the age group which goes from 18 to 24 years is 2,6 million and 25-34 years are 4,4 million.

Regarding the consumption data for the month of December, search sites and general portals arrives to the first place with about 92% of online users. Then we find the Social Network with 87,8% of users and more than 13 hours per person. Among other categories are Videos / Movies with 81,4% of online users, News (70% of online users) and E-mail (67% of online users).

If we analyze the data on total audience in 2014 there was a daily average of 20,9 million unique users, the average of the month instead of 28,6 million. The data regarding the use of the mobile are positive in fact amounted to an average of 15,6 million online users from mobile devices, while the PC reach 12,7 million.

The online audience on an average day in 2014 showed an increase in the overall level of 3% thanks to the high use of mobile devices up 20,4%.

E-Business Consulting, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.

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