Unique users connected to the Internet at least once in the month of August 2014 are 27,4 million with an average time of browsing of 42 hours and 29 minutes per person. If we analyze the data by the average day, we can see that the total audience amounts to 19,5 million users, connected for 1 hour and 56 minutes.
As for the audience from mobile devices during the period of August 2014, we can see that there are 18,2 million unique users monthly connected to the Internet, from the age group which goes from 18 to 74 years, with an average time of 42 hours and 49 minutes per person. The users connected by smartphone of tablet on the average day are 15,5 million with an average browsing time of 1 hour and 37 minutes per person.
66,4% of the total time spent online during the month of August 2014 was generated by an Internet surfing from mobile with 15,5 million unique users in the average day, against 10,5 million unique users from PC: this data shows the importance that users give to smartphone and tablets in their life and the time they devote to these devices.
If we make a distinction based on gender, the analysis shows that, on the average day, men online from mobile are 8,3 million and women online are 7,2 million and, with 1 hour and 43 minutes, they spend more time online from mobile devices than men.
The age group more connected from mobile devices on the average day is the one which goes from 18 to 34 years and it represents the 62,5% of the users, specifically the age group which goes from 18 to 24 years is 2,5 million and 25-34 years are 3,9 million.
E-Business Consulting, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.