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  • The use of smartphone applications and users connected to the Internet increase: how to catch the needs of the internet users in real time?

Some research conducted by Nielsen reveals that internet active users in the month of June 2013 have declined slightly over the previous year (-3,1%) while users connected to the Internet increased (+1,7%). In greater detail related to the most visited internet categories, in June 2013, in first place with more than 24,2 million unique users is the Search with 88,4% of active users, in second place the general portals (24 million unique users and 87,6​​% of active users) and sixth e-mails (more than 18 million unique users and 66,7% of active users).

In this context, in Italy, it is gradually making its way the market of smartphones: Nielsen predicts that in 2015 there will be 50 million devices. Today the level of smartphone penetration is 66%. Users, therefore, are increasingly getting used to use this tool to surf the internet even through different kind of applications. In fact, in June 2013 unique users of internet applications were 22,3 million with 81,5% of active users.

Based on the above data, it shows the potential that internet and smartphones may have for companies that want to get known and increase their business. Google Adwords Campaigns, Email Marketing and Mobile Marketing are the most appropriate tools to achieve this goal. In fact users are very responsive to these types of campaigns as it can immediately intercept and meet their needs.

E-Business Consulting, a company specialized in advertising on the Web, is able to offer a 360° advice in the internet communication strategies, evaluating the best solution for every type of business.

 

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