Nielsen published the research, in collaboration with MagNews, about trends and possible evolutions in the relationship between internet users and Email marketing. In every relationship comes the moment to evaluates what are the opportunities for the future. "Emai Marketing&Co.” is usefull for this, to give information about users’ perception versus this instrument and to evaluate possible, future developments.
Data show that internet users acquire more and more familiarity with the email. They can easily deal with their mailbox/es (on the average each surfer owns at least 2.5 mailboxes and the half of them is inclined to create another one within the next 12 months). They are not afraid of receiving mails, actually they think it to be dependable, safe and personal and they aspire for the future to concentrate all their communications via email. It’s also the most favorite instrument to receive coupon, barcodes and offers that take into account their interests rather than their place of residence. The usefulness of the instrument is amplified if the brand is present in different channels. There is a synergy between them that leads up to an increase of brand awareness and to a greater research of information about companies’ products and services.
If on the one hand users appreciate to receive emails, on the other hand companies do not have to overexpose them to communications. Almost half of them complains that they receive too much ads, so they desire to be erased from database. This is counter-productive for companies because loosing clients they miss great opportunities for the future. In fact, new devices that allows to be always connected to the internet, have permitted to increase the opportunities show ads to the clients. Nowadays they can see mail in real time and they boosted the email check frequency. Companies have to be prepared and have to use responsive creatives (adaptable creatives to each device) for their communication campaigns.
Email marketing in living a second youth thanks to the new devices.
E-Business Consulting, a qualified digital marketing company, is able to offer complete support and consulting to the companies which want to plan an email marketing campaign. We are able to produce creatives that adapt to every kind of device.