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Contemporary Dilemma

  • Would you rather lose your smartphone or your wallet?

If not having your smartphone with you terrifies you more than getting your wallet stolen, then you may suffer from nomophobia; but do not worry, you are in good company!

A British study commissioned by SecurEnvoy, specializing in digital security, shows that the 66% of the sample interviewed suffers from "no mobile phone phobia", that is to say the fear of losing smartphone.

If you are sure you do not suffer from this addiction, take a moment and answer the following questions: do you use your smartphone at the dinner table? Would you go on holiday and leave your cell phone home? What would you do if your partner wanted to read your messages?

It is no surprise that the possibility of losing our inseparable device is more stressful than losing small amounts of money or documents contained in our wallet. In fact, our smartphone is able to efficiently replace several objects and features: camera, GPS navigator, business calendar, calculator, alarm clock and mp3 come together in one pocket-tech device.

Smartphones allow us at anytime and anywhere not only to communicate with our contacts through social networks, but also to make comparisons between prices, shop online within the eCommerce through a single click and access the information that we want in a few seconds by means of navigation. They are also the digital archive of our memories in the form of photos and video, they contain our credit card numbers and private conversations, as well as our digital traces we leave behind us on the Internet.

In short, mobile phone is an essential object to which we entrust information and highly sensitive data, like it was the black box of our existence. Just think that, according to Audiweb data, in July 2016 Italian users between 11 and 74 years, who have benefited from mobile Internet, are the 56%.

If the use of mobile technology has become part of our daily life and has changed consumer habits, it is evident that business strategies must embrace the opportunities that this evolution offer.

Implementing Mobile Marketing activities means, on the one hand, have the ability to analyse socio-demographic data of users, identify new segments of potential customers who are constantly connected to the Web, understand their behaviour and habits. On the other hand, it allows you to promote brand awareness through social networks and apps, take advantage of online sales channels, as well as to strengthen customer relationships in a more direct and effective way.

Companies which want to effectively and efficiently reach their customers must necessarily go through their smartphone.

E-Business Consulting, web agency specialized in Digital Marketing, can plan the best tailored Mobile Marketing strategy for any kind of business, providing customers with its long experience and expertise in this field.

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