Just over two weeks to go until Amazon Prime Day 2021, the event of the famous eCommerce site where it will be possible to take advantage of millions of offers on products from small, medium and large companies.
This is a golden opportunity, especially for SMEs who want to increase sales, make themselves known and promote specific products.
For the 2021 edition, Prime Day will be held on Monday 21st June and Tuesday 22nd June.
Not much is missing, so if you are willing to participate, it is better to start immediately developing the right strategy to take advantage of this opportunity.
First of all, it is good to provide a general overview of the performance of the platform, especially in the post covid 19 context: compared to the year before the outbreak of the pandemic, 2020 and the first half of 2021 have seen an exponential growth in online and Amazon purchases, also due to forced closures and restrictions.
The world of digital marketing immediately responded to this change in consumer purchasing habits, aiming for numerous sponsorships on the American platform.
In October 2020, there was an increase of 321% for sponsored brand ads and 168% for sponsored products.
A significant figure, with a return on investment twenty-five times higher in the fashion category, thirteen times higher in the household category and ten times higher in the beauty category.
It goes without saying that Amazon is increasingly a channel through which to reach potential buyers, so participation in Prime Day is an opportunity to be seized and profitable.
What are the steps to keep in mind to better prepare for Prime Day?
- Get organized in time: the 2021 event is very close, two weeks fly by, so if you intend to take part in it, you should start working right away, setting a suitable strategy. This can be oriented towards a single commodity category or towards a single product; it may relate to a general promotion on the entire brand; in addition, it is good to develop an adequate strategy also for the ADV campaigns that you want to convey;
- Evaluate all the opportunities that Amazon offers: Amazon Advertising platform is constantly evolving, regularly introducing new formats and tools to advertise its brands and products; it is therefore essential to stay up to date, periodically check the new advertising solutions introduced and evaluate which ones can be more performing and suitable for the set objectives (brand awareness, increase in sales, etc.);
- Let your users know that you will be present at Amazon Prime Day: take advantage of all communication channels to inform your audience of your participation.
In general, Amazon Adv campaigns are proving to be invaluable tools for reaching your target and achieving your commercial goals.
If you want to set up and manage digital advertising campaigns on Amazon, contact E - Business Consulting and request a free quote!