The first nine months of the year are marked by advertising expenses increased compared to the previous year, with growth stood at + 2.5%.
Analyzing the month of September 2016 you can see how some media show a decrease:
GO TV with a variation of -10.4% and is the media that the most affected by this decline. Then we find Newspapers (-6%), Direct Mail (-4.8%), Periodicals (-3.8%) and Transit (-3.4%)
The media which recorded growth are: Cinema (+ 8.6%), TV (+ 7%), Radio (+ 0.6%), Outdoor (+ 0.4%)
As for the investment Industry/Construction/Activities sectors with the highest positive (+34.6%). The sectors which hold the largest share of the market or Appliances and Distribution saw a variation of + 30.6%, +17.2%; the largest decrease is marked by the following sectors: Games / Articles School (-15.5%), Finance/Insurance (-13.7%), Clothing (-6.5%).
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