The first nine months of 2015 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -1,6%.
Analyzing the month September 2015 you can see how almost all media show a negative sign of growth:
Newspapers posted a variation of -7,3% and is the media that is most sensitive to this contraction. Following are Periodicals (-3,9%), Direct Mail (-3,6%), Cinema (-2,3%) and TV (-1,6%); the reduction is less than that recorded by Internet with a decline of -1,3%.
The media instead show an increase are: Transit (+19,4%), Radio (+10%), Out of Home Tv (+9,5%) e Outdoor (+4,1%).
As regards the investment sectors Professional services record the highest positive sign (+20,9%). The sectors which hold the largest share of the market, or Food and Automotive showed a change of +4,9%, -1,5%; the largest decrease is marked by the following sectors: Computer/Photography (-46,9%), Industry/Construction (-35,2%) and Appliances (-34%).
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