The first ten months of 2015 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -1,1%.
Analyzing the month October 2015 you can see how almost all media show a negative sign of growth:
Cinema posted a variation of -7,2%, and is the media that is most sensitive to this contraction. Following are Newspapers (-6,7%), Direct Mail (-6,1%), Periodicals (-4%), and Internet (-1,2%); the reduction is less than that recorded by TV with a decline of -0,7%.
The media instead show an increase are: Transit (+19,4%), Out of Home Tv (+10,7%), Radio (+10%) and Outdoor (+3,1%).
As regards the investment sectors Professional services record the highest positive sign (+23%). The sectors which hold the largest share of the market, or Food and Automotive showed a change of +5,7%, -1,3%; the largest decrease is marked by the following sectors: Computer/Photography (-41,2%), Industry/Construction (-36,5%) and Appliances (-25,9%).
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