The first eleven months Year are marked with advertising expenses up on the previous year, an increase that amounted to + 1.7%.
Analyzing the month of November 2016 you can see some decrease like:
The Newspapers recorded a variation of -6.5% and accounted the media that more affected of this contraction. To follow we find Direct Mail (-4.1%), Periodicals (-3.4%), and Outdoor (-3.2%). The media that instead recorded a growth are: TV (+ 5.5%), Cinema (+ 4.2%) and radio (+ 1.2%).
As it regards to the Investment Industry Sectors/Construction/Activities records the positive higher (+ 40.1%). Sectors They hold the largest share of that market Food and Automotive recorded respectively a variation of -0.4%, + 6.8%; The greatest decrease comes from following sectors: Finance/Insurance (-11.2%), Clothing (-8.2%), Games/ School Articles (-7.6%).
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