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Advertising Spending Italy November 2016

  • Advertising investments in Italy referred to November 2016 divided by sector and medium according to Nielsen data.

The first eleven months Year are marked with advertising expenses up on the previous year, an increase that amounted to + 1.7%.

Analyzing the month of November 2016 you can see some decrease like:

The Newspapers recorded a variation of -6.5% and accounted the media that more affected of this contraction. To follow we find Direct Mail (-4.1%), Periodicals (-3.4%), and Outdoor (-3.2%). The media that instead recorded a growth are: TV (+ 5.5%), Cinema (+ 4.2%) and radio (+ 1.2%).

As it regards to the Investment Industry Sectors/Construction/Activities records the positive higher (+ 40.1%). Sectors They hold the largest share of that market Food and Automotive recorded respectively a variation of -0.4%, + 6.8%; The greatest decrease comes from following sectors: Finance/Insurance (-11.2%), Clothing (-8.2%), Games/ School Articles (-7.6%).

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