The first eleven months of 2015 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -1,0%.
Analyzing the month of November 2015 you can see how almost all media show a negative sign of growth:
Cinema posted a variation of -8,8%, and is the media that is most sensitive to this contraction. Following are Direct Mail (-8,1%), Newspapers (-7,3%), Periodicals (-4,6%) and Internet (-0,9%), which recorded the fewest reduction. The media that instead show an increase sign are: Transit (+17,1%), Out of Home Tv (+12,5%), Radio (+10%) and Outdoor (+3,9%).
As regards the investment sectors, Professional services record the highest positive sign (+10%). The sectors which hold the largest share of the market, Food and Automotive showed a change of +6,9% and -1,7%; the largest decrease is marked by the following sectors: Computer/Photography (-37,8%), Industry/Construction (-33,6%) and Appliances (-18,6%).
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