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Advertising Spending Italy May 2017

  • Advertising investments in Italy referred to May 2017 divided by sector and medium according to Nielsen data

2017 is marked by advertising spending rising from the previous year, an increase of + 0.5%.

Analyzing the month of May 2017 one can see how some media denote a decrease: Outdoor has a variation of -17.6% and represents the average most affected by this contraction. Following are Cinema (-14.0%), Newspapers (-10.3%), Periodicals (-6.1%), Direct Mail (-4.7%). The average, which records the highest growth rate, is Radio (+ 4.1%).

The sectors with the largest market share, namely Household, Food and Cars, recorded a change of +50.4%, +47.9%, respectively; The largest decrease is recorded in the following sectors: Toiletries (-18.1%) Media / Publishing (-13.9%), Distribution (-11.9%), Personal Services (-11.9%).

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