2017 is marked by advertising spending rising from the previous year, an increase of + 0.5%.
Analyzing the month of May 2017 one can see how some media denote a decrease: Outdoor has a variation of -17.6% and represents the average most affected by this contraction. Following are Cinema (-14.0%), Newspapers (-10.3%), Periodicals (-6.1%), Direct Mail (-4.7%). The average, which records the highest growth rate, is Radio (+ 4.1%).
The sectors with the largest market share, namely Household, Food and Cars, recorded a change of +50.4%, +47.9%, respectively; The largest decrease is recorded in the following sectors: Toiletries (-18.1%) Media / Publishing (-13.9%), Distribution (-11.9%), Personal Services (-11.9%).
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