The first five months of the year are marked by advertising expenses increased compared to the previous year, with growth stood at + 2.7%.
Analyzing the month of May 2016 you can see how some media show a decrease:
GO TV with a variation of -10.1% and is the media that the most affected by this decline. Following are Direct Mail (-7.6%), newspapers (-4.7%), Periodicals (-3.6%) and the Internet (1.9%)
The media which recorded growth are: Cinema (+ 18.6%), Transit (+ 9.3%), Outdoor (+ 5%), TV (+ 6.1%), radio (+ 2%).
As it regards the investment sectors Distribution records the highest positive sign +22.1%). The sectors which hold the largest share of the market, or Food and Automotive recorded a variation of +1.7%, +6.4%; the largest decrease is marked by the following sectors: IT/photography (-20.5%), Finance/Insurance (-19.2%), Games/school articles (-19.4%).
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