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Advertising Spending Italy May 2016

  • Advertising investments in Italy referred to May 2016 divided by sector and medium according to Nielsen data

The first five months of the year are marked by advertising expenses increased compared to the previous year, with growth stood at + 2.7%.

Analyzing the month of May 2016 you can see how some media show a decrease:

GO TV with a variation of -10.1% and is the media that the most affected by this decline. Following are Direct Mail (-7.6%), newspapers (-4.7%), Periodicals (-3.6%) and the Internet (1.9%)

The media which recorded growth are: Cinema (+ 18.6%), Transit (+ 9.3%), Outdoor (+ 5%), TV (+ 6.1%), radio (+ 2%).

As it regards the investment sectors Distribution records the highest positive sign +22.1%). The sectors which hold the largest share of the market, or Food and Automotive recorded a variation of +1.7%, +6.4%; the largest decrease is marked by the following sectors: IT/photography (-20.5%), Finance/Insurance (-19.2%), Games/school articles (-19.4%).

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