The first five months of 2015 are marked with advertising expenses decreased compared to the same period last year; the decline has amounted 1.3%, although, in general, the advertising market in the month of May grew by 2.6%.
Analyzing the month of may of 2015 you may notice the following data: the TV shows an increase of 4.5% while the press on the one hand denotes growth given by the magazine 2.2% and for the other one drop that touches 2% in chief newspapers.
Continuing to consider the fifth harvest this year you can see that the radio remains in a positive situation by recording a +1.1% and +5.5% if you take into account all the months from January to may of 2015.
Slightly negative signals are presented to us by the Internet that nearly -0.6% if it is considered the month of may and a discount equal to 2.52% if we consider the whole period from January to may.
In a situation of decline are also two other areas such as cinema and direct marketing that reach respectively -2.8% and -3.1%.
Notes positive growth also coming from other areas such as outdoor with a +3.2%, transit with a +9.4% and the out-of-home TV (-10.1%), despite the negative sign, it is recording growth.
As for the different sectors are found the following values: Decreases data from the automotive and telecommunications but growth regarding finance / insurance (+3.9%) and pharmaceuticals (+8%).
The sectors that contributed most to the growth were professional services with a value equal to +17.8%, home management (+7.3%), personal items (+7.6%) and, finally, organizations / institutions the whose value was close to 4.8%.
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