The first three months of 2016 are marked by advertising spending growing if compared to the previous year, with an increase which stands at +2,3%.
Analyzing the month of March 2016 you can see how some media show a negative sign of growth:
Direct Mail posted a variation of -9,4%, and is the media that is most sensitive to this contraction. Following are Periodical (-4,5%), Newspaper (-4,4%), Out of Home TV (-2,5%).
The media instead show an increase are: Cinema (+16%), Transit (+15,7%), Outdoor (+13,2%), TV (+5,1%), Radio (+1,7%) e Internet (+0,8%).
As regards the investment sectors Industry/Construction record the highest positive sign (+51,7%). The sectors which hold the largest share of the market, or Food and Automotive showed a change of +3,4%, -0,3%; the largest decrease is marked by the following sectors: Informatics/Photography (-52,9%), Finance/Insurance (-22,2%) and Games/School Articles (-13,2%).
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