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Advertising Spending Italy March 2015

  • Advertising investments in Italy updated in March 2015 divided by sector and medium according to Nielsen data

The first three months of 2015 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -2,1%.

Analyzing the month March 2015 you can see how almost all media show a negative sign of growth:

Out of Home TV shows a variation of -15,8% and it is the medium which is mostly affected by this contraction. Then we can find Newspaper (-6,9%), Periodical (-3,9%), Internet (-2,4%). A smaller reduction is the one of TV (-2%) and Direct Mail (-1,3%).

Media that instead shows a growth are: Transit (+7,5%), Radio (+6,2%), Outdoor (+4,4%) and Cinema (+3,4%).

Concerning with the area of investment, Professional Services recorded the highest positive sign (+15,8%). The sectors that hold the largest market share that’s to say Food and Automotive show a change respectively of 0%, -8%; The largest decrease was actually marked by industry/building (-60,4%).

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