The first three months of 2015 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -2,1%.
Analyzing the month March 2015 you can see how almost all media show a negative sign of growth:
Out of Home TV shows a variation of -15,8% and it is the medium which is mostly affected by this contraction. Then we can find Newspaper (-6,9%), Periodical (-3,9%), Internet (-2,4%). A smaller reduction is the one of TV (-2%) and Direct Mail (-1,3%).
Media that instead shows a growth are: Transit (+7,5%), Radio (+6,2%), Outdoor (+4,4%) and Cinema (+3,4%).
Concerning with the area of investment, Professional Services recorded the highest positive sign (+15,8%). The sectors that hold the largest market share that’s to say Food and Automotive show a change respectively of 0%, -8%; The largest decrease was actually marked by industry/building (-60,4%).
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