The first half of 2017 is marked by advertising spending slightly down from the previous year, the down is about – 0,4%.
Analyzing the month of June 2017 you can see how some media denote a decrease:
Outdoor has a variation of -17.2% and this represents the average most affected by this contraction. In this way there are the Newspapers (-10.8%), Cinema (-9.1), Periodic (-7.0%), Direct Mail (-2.7%) and TV (-1.9). The average recording the highest growth rate is Radio (+ 5%).
The Sectors with the largest market share are Households (+ 51.1%), Games and School Items (+ 44%), Industry and Construction (+ 24.3%), Computer and Photography (+ 31.4%); The largest decrease is recorded in the following sectors: Toiletries (-18.5%), Professional Services (-13.4%) and Distribution (-11.5%).
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