Advertising Spending Italy June 2017

  • Advertising investments in Italy referred to June 2017 divided by sector and medium according to Nielsen data.

The first half of 2017 is marked by advertising spending slightly down from the previous year, the down is about – 0,4%.

Analyzing the month of June 2017 you can see how some media denote a decrease:

Outdoor has a variation of -17.2% and this represents the average most affected by this contraction. In this way there are the Newspapers (-10.8%), Cinema (-9.1), Periodic (-7.0%), Direct Mail (-2.7%) and TV (-1.9). The average recording the highest growth rate is Radio (+ 5%).

The Sectors with the largest market share are Households (+ 51.1%), Games and School Items (+ 44%), Industry and Construction (+ 24.3%), Computer and Photography (+ 31.4%); The largest decrease is recorded in the following sectors: Toiletries (-18.5%), Professional Services (-13.4%) and Distribution (-11.5%).

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Categoria: Internet

News Details

26/11/2020 E-Business Consulting