The first six months of the year are marked by advertising expenses increased compared to the previous year, with growth stood at + 3.5%.
Analyzing the month of June 2016 it can be seen as some media show a decrease:
The Direct Marketing posted a variation of -7.2% and is the media that the most affected by this decline. Then we find newspapers (-4.9%), Go Tv (-3.1%), Periodicals (-3.0%) and the Internet (1.9%)
The media which recorded growth are: Cinema (+ 18.4%), Transit (+ 9.3%), TV (+ 7.8%), Transit (+ 3.5%), Outdoor (+1, 6%).
As regards the investment sectors Leisure records the highest positive sign (+25.4%). The sectors which hold the largest share of the market, or Food and Automotive recorded a variation of +1.2%, +9.0%; the largest decrease is marked by the following sectors: Games/Articles School (-16.6%), Finance/Insurance (-14.8%), Computers/Photography (-13.8%).
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