The first six months of 2015 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -2,8%.
Analyzing the month June 2015 you can see how almost all media show a negative sign of growth:
Newspapers posted a variation of -8,0% and is the media that is most sensitive to this contraction. Following are Out Of Home TV down -4,9%, Direct Mail (-4,2%), Periodicals (-3,4%), Internet (-3,1%) and TV (-3,0 %); the reduction is less than that recorded by Cinema with a decline of -0,2%.
The media instead show an increase are: Transit (+14,0%), Radio (+7,5%) and Outdoor (+4,2%).
As regards the investment sectors Professional services record the highest positive sign (+16,8%). The sectors which hold the largest share of the market, or Food and Automotive showed a change of + 4,0%, -3,3%; the largest decrease is marked by the following sectors: Computer/Photography (-47,6%), Industry/Construction (-41,3%) and Appliances (-36,1%).
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