The first six months of 2014 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -2,4%.
In fact analyzing the period January-June 2014 you can see how almost all media show a negative sign of growth:
Cinema shows a variation of -31,3% and it is the medium which is mostly affected by this contraction. Then we can find Periodical (-11%), Newspaper (-10,4%), Direct Mail (-9%), Out of Home TV (-6,1%). A smaller reduction is the one of Transit (-4,4%) and Radio (-2,9%).
Media that instead shows a positive sign are: Internet (+0,1%), TV (+1,3%) and Outdoor (+4,3%)
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