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Advertising Spending Italy June 2014

  • Advertising investments in Italy updated in June 2014 divided by sector and medium according to Nielsen data

The first six months of 2014 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -2,4%.

In fact analyzing the period January-June 2014 you can see how almost all media show a negative sign of growth:

Cinema shows a variation of -31,3% and it is the medium which is mostly affected by this contraction. Then we can find Periodical (-11%), Newspaper (-10,4%), Direct Mail (-9%), Out of Home TV (-6,1%). A smaller reduction is the one of Transit (-4,4%) and Radio (-2,9%).

Media that instead shows a positive sign are: Internet (+0,1%), TV (+1,3%) and Outdoor (+4,3%)

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