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Advertising Spending Italy July 2016

  • Advertising investments in Italy referred to July 2016 divided by sector and medium according to Nielsen data

The first seven months of the year are marked by advertising expenses increased compared to the previous year, with growth stood at +3.4%.

Analyzing the month of July 2016 you can see how some media show a decrease:

The Go TV with a variation of -8.1% and represents the media that is most sensitive to this contraction. Then we find Direct Marketing (-6.8%), newspapers (-5.1%), Periodicals (-3.0%) and the Internet (1.6%) Transit (-1.2%), Outdoor (-0.3%).

The media which recorded growth are: Cinema (+13.9%), TV (+8%) and Radio (+1.1%)

As regards the investment sectors Leisure records the highest positive sign +22.7%). The sectors which hold the largest share of the market, or Food and Automotive recorded a variation of + 0.1%, + 9.2%; the largest decrease is marked by the following sectors: Games/Articles School (-15.7%), Computers/Photography (-15.5%) Finance/Insurance (-12.8%).

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