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Advertising Spending Italy July 2015

  • Advertising investments in Italy updated in July 2015 divided by sector and medium according to Nielsen data

The first seven months of 2015 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -2,7%.

Analyzing the month July 2015 you can see how almost all media show a negative sign of growth:

Newspapers posted a variation of -8.4% and is the media that is most sensitive to this contraction. Following are Direct Mail (-3,7%), TV (-3,2%), Periodicals (-2,8%), the Internet and Out of Home TV (-2,6%); the reduction is less than that recorded by Cinema with a decline of -0,3%.

The media instead show an increase are: Transit (+ 17,7%), radio (+ 9,1%) and Outdoor (+ 5,8%).

As regards the investment sectors Professional services record the highest positive sign (+ 16,7%). The sectors which hold the largest share of the market, or Food and Automotive showed a change of + 4,0%, -3,3%; the largest decrease is marked by the following sectors: Computer/Photography (-43,4%), Industry/Construction (-41,0%) and Appliances (-35,9%).

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