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Advertising Spending Italy July 2014

  • Advertising investments in Italy updated in July 2014 divided by sector and medium according to Nielsen data

The first seven months of 2014 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -2,2%.

In fact analyzing the period January-July 2014 you can see how almost all media show a negative sign of growth:

Cinema shows a variation of -30,2% and it is the medium which is mostly affected by this contraction. Then we can find Out of Home TV (-12,1%), Periodical (-11%), Newspaper (-9,7%), Direct Mail (-8,7%). A smaller reduction is the one of Transit (-5,8%) and Radio (-4,3%).

Media that instead shows a positive sign are: Outdoor (+0,4%), Internet (+0,6%) and TV (+1,8%)

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