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Advertising Spending Italy January 2017

  • Advertising investments in Italy referred to January 2017 divided by sector and medium according to Nielsen data.

This year is marked by advertising spending up on the previous year, a decrease that amounts to -1,6%.

Analyzing the month of January 2017 some media experienced a decrease:

The Outdoor recorded a variation of -28,5% and they represent the media that most affected by this decline. To follow we find the Newspaper (-13,2%), Go TV (-8,3%), Cinema (-5,4%), Transit (-4,5%), Periodicals (-1,5%) and TV (-0,5%). The media that instead show a growth are: Direct Mail (+4,4%), Radio (+3,9%) and Internet (+3,6%).

As it regards to the Investment Industry Sectors/Construction/Activities negative value is recorded (-12,6%). The sectors that hold the largest share of market Food and Automotive recorded respectively a variation of +4,1%, +3,9%; The greatest decrease comes marked by following sectors: Household Appliances (-42,3%), Finance/ Insurance (-31,4%), Informatics/Photography (-21,1%) and Telecommunications (-19,5%).

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