The first month of 2016 is marked by advertising spending growing if compared to the previous year, with an increase which stands at +2,5%.
Analyzing the month of January 2016 you can see how a lot of media show a negative sign of growth:
Periodical posted a variation of -14,1%, and is the media that is most sensitive to this contraction. Following are Cinema (-8%), Direct Mail (-3,7%), Radio (-3,4%), and Transit (-0,1%).
The media instead show an increase are: Outdoor (+31,5%), TV (+4,7%), Newspaper (+2,2%), Internet (+0,2%).
As regards the investment sectors Appliances record the highest positive sign (+73,2%). The sectors which hold the largest share of the market, or Food and Automotive showed a change of +1,3%, -8,7%; the largest decrease is marked by the following sectors: Informatics/Photography (-53,9%), Games/School supplies (-28,8%) and Beverage/Alcohol (-22%).
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