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Advertising Spending Italy January 2015

  • Advertising investments in Italy updated in January 2015 divided by sector and medium according to Nielsen data

The first month of 2015 is marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -6,6%.

Analyzing the month January 2015 you can see how almost all media show a negative sign of growth:

Direct Mail shows a variation of -26,2% and it is the medium which is mostly affected by this contraction. Then we can find Out of Home TV (-26%), Internet (-10,4%), Newspaper (-9,5%), Periodical (-5%). A smaller reduction is the one of Tv (-4,8%) and Cinema (-3,7%).

Media that instead shows a growth are: Transit (+28,5%), Outdoor (7,4%) and Radio (+0,4%).

Concerning with the area of investment, computer/photography recorded the highest positive sign (+89,4%). The sectors that hold the largest market share that’s to say Food, Automotive and TELCO show a change respectively of -9,1%, -4,3% and -29,6%; The largest decrease was actually marked by TELCO.

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