The first two months of 2016 are marked by advertising spending growing if compared to the previous year, with an increase which stands at +3,7%.
Analyzing the month of February 2016 you can see how some media show a negative sign of growth:
Direct Mail posted a variation of -7,6%, and is the media that is most sensitive to this contraction. Following are Periodical (-4,6%), Newspaper (-1,5%), Out of Home TV (-0,4%).
The media instead show an increase are: Cinema (+24,6%), Outdoor (+14,4%), Transit (+9,2%), TV (+6,3%), Internet (+2,2%) e Radio (+1,8%).
As regards the investment sectors Appliances record the highest positive sign (+44,5%). The sectors which hold the largest share of the market, or Food and Automotive showed a change of +7,1%, +2,1%; the largest decrease is marked by the following sectors: Informatics/Photography (-68,8%), Finance/Insurance (-14,5%) and Beverage/Alcohol (-9,8%).
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