The first two months of 2015 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -5,2%.
Analyzing the month February 2015 you can see how almost all media show a negative sign of growth:
Out of Home TV shows a variation of -16,1% and it is the medium which is mostly affected by this contraction. Then we can find Direct Mail (-13,9%), Newspaper (-8,9%), Periodical (-6,2%), Cinema (-6,2%). A smaller reduction is the one of Internet (-5,3%) and TV (-4,9%).
Media that instead shows a growth are: Transit (+14,1%), Outdoor (+8,1%) and Radio (+5,2%).
Concerning with the area of investment, beverage/alcohol recorded the highest positive sign (+19,5%). The sectors that hold the largest market share that’s to say Food and Automotive show a change respectively of -8,1%, -10,2%; The largest decrease was actually marked by industry/building (-55,6%).
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