2016 is marked by advertising spending up on the previous year, an increase that amounted to + 1,7%.
Analyzing the month of December 2016 you can come see some denote a decrease means:
The Newspapers recorded a variation of -6,7% and they represent the media that most affected by this decline. To follow we find Outdoor (-4,3%), Direct mail (-4,2%), Periodicals (-4,0%), Transit (-2,6%) and Internet (-2,3%). The media that instead show a growth are: Cinema (+6,9%), TV (+5,4%), Go TV (+3,4%) and Radio (+2,3%).
As it regards to the Investment Industry Sectors/Construction/ Activities records the positive higher (+38,4%). The sectors that hold the largest share of market Food and Automotive recorded respectively a variation of +0,9%, +5,9%; The greatest decrease comes marked by following sectors: Finance/ Insurance (-14,0%), Various (-11,1%), Clothing and Games / School Articles (-5,9%).
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