The first eight months of the year are marked by growth in advertising expenditure over the previous year, with growth stood at +3.2%.
Analyzing the month of August 2016 it can be seen as some media show a decrease:
Go TV with a variation of -8.0% and represents the media that is most sensitive to this contraction. Then we find newspapers (-5.4%), Direct Mail (-4.6%), Periodicals (-3.6%) and Transit (-2.7%), Internet ( -1.6%).
The media which recorded growth are: Cinema (+11.5%), TV (+7.8%) and Radio (+1.3%)
As for the investment Industry/Construction/Activities sectors with the highest positive (+ 38.7%). The sectors which hold the largest share of the market or Leisure and Distribution saw a variation of + 19.2%, + 16.8%; the largest decrease is marked by the following sectors: Games/Articles School (-14%), Finance/Insurance (-12.8%), Computers/Photography (-12%), Apparel (-7.6%).