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Advertising Spending Italy August 2016

  • Advertising investments in Italy referred to August 2016 divided by sector and medium according to Nielsen data.

The first eight months of the year are marked by growth in advertising expenditure over the previous year, with growth stood at +3.2%.

Analyzing the month of August 2016 it can be seen as some media show a decrease:

Go TV with a variation of -8.0% and represents the media that is most sensitive to this contraction. Then we find newspapers (-5.4%), Direct Mail (-4.6%), Periodicals (-3.6%) and Transit (-2.7%),  Internet ( -1.6%).

The media which recorded growth are: Cinema (+11.5%), TV (+7.8%) and Radio (+1.3%)

As for the investment Industry/Construction/Activities sectors with the highest positive (+ 38.7%). The sectors which hold the largest share of the market or Leisure and Distribution saw a variation of + 19.2%, + 16.8%; the largest decrease is marked by the following sectors: Games/Articles School (-14%), Finance/Insurance (-12.8%), Computers/Photography (-12%), Apparel (-7.6%).

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