The first eight months of 2015 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -2,3%.
Analyzing the month August 2015 you can see how almost all media show a negative sign of growth:
Newspapers posted a variation of -7,8% and is the media that is most sensitive to this contraction. Following are Direct Mail (-3,9%), Periodicals (-3,6%), TV (-2,7%) and the Internet (-2,1%); the reduction is less than that recorded by Cinema with a decline of -0,4%.
The media instead show an increase are: Transit (+18%), Radio (+9,7%), Out of Home Tv (6,4%) e Outdoor (+5,3%).
As regards the investment sectors Professional services record the highest positive sign (+18%). The sectors which hold the largest share of the market, or Food and Automotive showed a change of +3,5%, -2,7%; the largest decrease is marked by the following sectors: Computer/Photography (-42,9%), Industry/Construction (-39,1%) and Appliances (-35,1%).
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