The year 2017 is marked by declining advertising spending compared to the previous year, with a decrease of -0.3%.
Analyzing the month of April 2017 you can see how some media indicate a decline:
Outdoor has a variation of -18.5% and represents the average most affected by this contraction. Following are Cinema (-16.1%), Newspapers (-11.2%), Periodicals (-8.0%), Direct Mail (-5.5%), Transit (-2.8%), GO TV (-2.4%), TV (-0.6%). The average growth rate is Radio (+ 0.7%).
As regards the Games/School Supplies sector, there was a positive sign (+ 48.3%). The sectors with the largest market share, namely Food and Cars, recorded a variation of -2.6%, +6.2% respectively; The greatest decrease is recorded in the following sectors: Toiletries (-17.2%), Media/Publishing (-13.4%), Tourism/Travel (-11.6%) and Miscellaneous (-13.6%).
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