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Advertising Spending Italy April 2017

  • Advertising investments in Italy referred to April 2017 divided by sector and medium according to Nielsen data.

The year 2017 is marked by declining advertising spending compared to the previous year, with a decrease of -0.3%.

Analyzing the month of April 2017 you can see how some media indicate a decline:

Outdoor has a variation of -18.5% and represents the average most affected by this contraction. Following are Cinema (-16.1%), Newspapers (-11.2%), Periodicals (-8.0%), Direct Mail (-5.5%), Transit (-2.8%), GO TV (-2.4%), TV (-0.6%). The average growth rate is Radio (+ 0.7%).

As regards the Games/School Supplies sector, there was a positive sign (+ 48.3%). The sectors with the largest market share, namely Food and Cars, recorded a variation of -2.6%, +6.2% respectively; The greatest decrease is recorded in the following sectors: Toiletries (-17.2%), Media/Publishing (-13.4%), Tourism/Travel (-11.6%) and Miscellaneous (-13.6%).

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