The first four months of 2016 are marked by advertising spending growing if compared to the previous year, with an increase which stands at +3,4%.
Analyzing the month of April 2016 you can see how some media show a negative sign:
Direct Mail posted a variation of -9,4%, and is the media that is most sensitive to this contraction. Following are Newspaper (-2,9%), Periodical (-1,6%), GO TV (-0,9%) and Internet (-0,6%).
The media instead show an increase are: Cinema (+16,8%), Transit (+16,6%), Outdoor (+9,7%), TV (+6,4%), Radio (+2,3%).
As regards the investment sectors Industry/Construction record the highest positive sign (+39,9%). The sectors which hold the largest share of the market, or Food and Automotive showed a change of +3,3%, +4,2%; the largest decrease is marked by the following sectors: Informatics/Photography (-29,9%), Finance/Insurance (-23,2%) and Games/School Articles (-20,2%).
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