The first four months of 2015 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -2,3%.
Analyzing the month April 2015 you can see how almost all media show a negative sign of growth:
Out of Home TV shows a variation of -21,7% and it is the medium which is mostly affected by this contraction. Then we can find Newspaper (-7%), Periodical (-5,3%), Internet (-2,6%). A smaller reduction is the one of Cinema (-2,3%), TV (-2,2%) and Direct Mail (-0,8).
Media that instead shows a growth are: Radio (+8,6%), Transit (+4,7%) and Outdoor (+2,1%).
Concerning with the area of investment, Professional Services recorded the highest positive sign (+28,8%). The sectors that hold the largest market share that’s to say Food and Automotive show a change respectively of -1,5%, -6,2%; The largest decrease was actually marked by industry/building (-56,7%).
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