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Advertising Spending Italy 2015

  • Advertising investments in Italy referred to 2015 divided by sector and medium according to Nielsen data.

The 2015 is marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -0,5%.

Analyzing the 2015 you can see how a lot of media show a negative sign of growth:

Direct mail posted a variation of -8,3%, and is the media that is most sensitive to this contraction. Following are Newspapers (-6,6%), Cinema (-4,1%), Periodicals (-4,1%), and Internet (-0,7%).

The media instead show an increase are: Transit (+15,6%), Out of Home Tv (+13,1%), Radio (+8,8%), Outdoor (+3,3%) and TV (+0,7%).

As regards the investment sectors Beverages/Alcohol record the highest positive sign (+9,3%). The sectors which hold the largest share of the market, or Food and Automotive showed a change of +6,5%, +0%; the largest decrease is marked by the following sectors: Industry/Construction (-30,7%), Appliances (-16,2%) and Finance/Insurance (-8,7%).

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