The 2015 is marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -0,5%.
Analyzing the 2015 you can see how a lot of media show a negative sign of growth:
Direct mail posted a variation of -8,3%, and is the media that is most sensitive to this contraction. Following are Newspapers (-6,6%), Cinema (-4,1%), Periodicals (-4,1%), and Internet (-0,7%).
The media instead show an increase are: Transit (+15,6%), Out of Home Tv (+13,1%), Radio (+8,8%), Outdoor (+3,3%) and TV (+0,7%).
As regards the investment sectors Beverages/Alcohol record the highest positive sign (+9,3%). The sectors which hold the largest share of the market, or Food and Automotive showed a change of +6,5%, +0%; the largest decrease is marked by the following sectors: Industry/Construction (-30,7%), Appliances (-16,2%) and Finance/Insurance (-8,7%).
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