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Advertising Spending 2013

  • Nielsen data about advertising spending in Italy for the year 2013 have been published

The negative sign which marks the crisis of advertising spending in Italy is evident even for the year just ended: the percentage is in fact of -12.3%.

The decrease affects all advertising media starting from Magazines which show a variation of -23.9%. Then we find Cinema, with a decrease of -22.4%, Newspapers (-19.5%), Direct Mail (13%), Television (10%) and Radio (-9.3%). A lower reduction is the one recorded by Transit (-7.6%), Out of Home TV (-5.5%) and Outdoor (-4.1%). Internet (-1.8%) is the medium that records a more limited decrease which values 9 billion euros.

E-Business Consulting, active since 2002 in the field of web agencies, is able to plan advertising campaigns on the Internet. Its skills include activities such as Lead Generation, Email Marketing, Google Adwords Campaigns and Banner Advertising.