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Advertising September 2011

  • Nielsen data related to advertising spending in Italy on September 2011 have been published

On september 2011 advertising spending is almost stable compared to the same month in 2010, with a small increase by +2,36%. Internet registered the biggest increase among these data.

Nielsen analyzes the first 9 months of this year, recording a total advertising spending in Italy of more than 6 billion euros, with a decrease by -3,3% compared to 2010.

Internet is still the only media with a substantial increase (+15%), surpassing 420 milion euros of investment. Following, in this positive trend, Out of Home TV shows an increase by+ 1,4%.

Television, considering in the analysis also Sky, Fox and Digital TVs, shows a slowdown of -3,7%.  All the other media (Press, Radio, Cinema, Outdoor, Transit and Cards) also record negative trends compared to 2010. Compared with the last year, it can be said that Free/Pay Press (-47,5%) and Cards (-24%) are in the worse situation.

It is also noticeable, in addition to the slight increase (+2,36%) in advertising spending in September 2011 compared to 2010, an increment from August 2011.

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