On the first ten month period of 2012 advertising spending is falling compared to the same period in 2011, with a decrease by -12,8%. The most relevant data concern Internet (+9,1%).
Nielsen analyzed data from January to October 2012, recording a total advertising spending in Italy for more than 6 billion euros.
Many media denote a negative growth.
Television shows a slowdown of -13,9%. All the other media (Radio, Press, Outdoor and Transit) also record negative trends compared to 2011. Cinema records the worse situation: – 22,9% compared to 2011.
Internet records a substantial increase (+9,1%) even if the growth registered for this period is more moderate than the previous one.
In the matter of total advertising spending of October 2012 versus October 2011, data show a negative trend with a decrease by -20,95%. Internet confirms his positive trend. In fact, comparing October 2012 data to October 2011 we can see an increase in advertising spending by +2.83%.
All the other media record a slowdown.
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